Who We Are

For nearly half a century, The BSL Direct family has been keeping families like yours comfortable with reliable and affordable replacement windows and doors, energy efficiency programs and professional home remodeling services.

Thousands of satisfied customers in Rochester, Buffalo & Syracuse turn to us because we offer...

An exceptional experience from start to finish
Professional installation teams who are our own employees
All prices clearly spelled out — no surprises
Selections for every lifestyle and budget
The BEST price and quality. Period.

Mark Lazeroff, BSL Direct President with his father and son

Mark, Scott and Arthur Lazeroff

A Word From Our President...

BSL Direct was founded by my father Arthur in 1962. A real family business, BSL's initials are those of my mother, Beverly Sally Lazeroff. Now my son Scott looks forward to accompanying me to work on weekends. This is a second generation business, and the third generation thinks he can take over already!

At BSL Direct, we appreciate you and your business. Our margins are modest and we provide the highest quality products in every price range.

Our professional installers will remind you what customer service is all about. You'll want to tell everyone how satisfied you are with the quality of our products, our workmanship and our professional installation.

Mark Lazeroff

Awards and Honors...

City of Rochester Press Release
2009 Best of Rochester Award

US Environmental Protection Agency
Outstanding Sales Performance (Award certificate)

Shira, Scott, and Mark Lazeroff
at the Pink Ribbon Walk, 2009

Mark Lazeroff and his son Scott with
Mayor Duffy at the BSL Showroom
Ribbon Cutting

AWDI Member NARI Member BCB Member BBB Member

Before you choose a home improvement contractor consider our fine family of companies:

BSL Direct, Wonder Windows, and Wonder Home Performance

Today, Rochester's Home Improvement Landscape has been inundated with franchised operations and out of town – and out of state – companies such as Window World, Window Depot, Champion Windows, Re-Bath, Bath Fitters and Archadeck. BSL Direct is proud to be one of the long established and recognized local companies serving the Rochester area including Rochester Colonial, Comfort Windows, Pace Windows and many others. While each can be counted on to do a great job, we at BSL Direct are confident that we offer a combination of selection, price and service that is second to none. Guaranteed.